A wanderer by desire and a creative visualiser by profession. I hail from the ever vibrant and vivacious Mumbai (India), currently anchored in Dubai, UAE. I firmly believe that design has the power to sway human behaviour
and make the world a truly beautiful place. The experience of having lived and worked in a multi-cultural,
multi ethnic environment has influenced and evolved my work over the years. I love conversing with fonts
and colours in a metaphysical language, I see them as manifestations of real life forms. Like me. Like You.  
Although I have 14+ years of experience working as an Art Director, I play several other nuanced roles
as a Trend spotter, Team Player, Non -conformist, , Social spectator, Budget traveller, Day dreamer,
Doting dad and a near frenzied toy collector.  
Sherlock Holmes would certainly not have taken kindly to my rehashing of his famous quote to –
“It’s elementary Design, my dear Watson”
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